Freeze It For Them

#FREEZEITFORTHEM

149,000 jobs are supported by the beverage Canadians love: beer. 85% of the beer consumed in Canada is made here, yet nearly 50% of the price is government tax.

To support Canada’s economic recovery, protect and create jobs, and keep dollars in the pockets of Canadians who need it now more than ever, we’re asking governments across the country to freeze beer tax increases.

Freeze It For Them campaign calls on governments across Canada to freeze tax increases on beer

To support Canada’s economic recovery, protect and create jobs, and keep dollars in the pockets of Canadians, Beer Canada and a growing number of industry partners is calling on governments across the country to freeze beer tax increases.

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By supporting a freeze on beer tax increases, you’re supporting them.

The 10 million+ beer drinkers like you who pay 5-times more beer tax than our neighbours in the U.S. and deserve a break.

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The 57,000 women and men whose restaurant and hospitality jobs are supported by the sale of beer.

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The 23,000 barley farmers who sell 300,000 tonnes of malting barley directly to Canadian brewers.

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The 35,000 retail sector jobs supported by the sale of beer.

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The 9,000 wholesale and distribution workers whose jobs are supported by the beer economy.

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The 1,400 small and medium sized businesses that supply breweries with products and services.

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The 15,000 Canadians who work at our 1,110+ breweries and taprooms across Canada.

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Canadian consumers, small businesses and the thousands of people working in areas hit hardest by the pandemic – restaurants, hospitality, agriculture, tourism, manufacturing and transportation – need our support. Freezing beer tax increases is one small step in providing relief where it’s needed most.

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Supported By

Beer Canada
Barley Council of Canada
Restaurants Canada
Canadian Chamber of Commerce
GGC
Canadian Taxpayers Federation
SEIU
The Firkin Group of Pubs
Service Inspired Restaurants
MHA
SHHA
TIABC
BCHA
Halifax Chamber of Commerce
ORHMA
Drinks Ontario
BSG Canada
Scaddabush
REDS
Jack Astor's
Duke's Refresher
Canyon Creek

The Frosty Facts

The COVID-19 pandemic has impacted many sectors and businesses, including the beer industry. Here’s how.

Loss of on-premise sales at restaurants, bars and tap rooms, which typically accounts for 25% of total beer sales in Canada.

Loss of on-premise sales at restaurants, bars and tap rooms, which typically accounts for 25% of total beer sales in Canada.

Cancellation of sports, festivals, concerts and events.

Cancellation of sports, festivals, concerts and events.

Demand for beer cans increased and production costs rose as a result of market changes.

Demand for beer cans increased and production costs rose as a result of market changes.

U.S. aluminum tariffs impact brewers who rely on manufacturers on both sides of the border to source cans, particularly the popular 473ml tall can that is only made in the U.S.

U.S. aluminum tariffs impact brewers who rely on manufacturers on both sides of the border to source cans, particularly the popular 473ml tall can that is only made in the U.S.

Despite the challenges, when Canadians needed it most, the people who make, serve, sell and distribute beer have been there. Here’s some of beer’s best moments in 2020.

Production of hand sanitizer.

Production of hand sanitizer.

Charitable donations.

Charitable donations.

Empty return fundraisers.

Empty return fundraisers.

Support for bar and restaurant partners.

Support for bar and restaurant partners.

Keeping beer flowing and safely in the hands of beer drinkers (curbside pickup, delivery).

Keeping beer flowing and safely in the hands of beer drinkers (curbside pickup, delivery).

Adjusting seating and layouts within patios and taprooms to create a safe, welcoming environment.

Adjusting seating and layouts within patios and taprooms to create a safe, welcoming environment.